Transform lives &
leave your mark on the world
as a Certified Coach

using positive psychology and a research-based approach

ICF-Accredited Coach Training

Rooted in Positive Psychology

Business Development Foundation

Upcoming Coach Training Intensive

September 19–21, 2026

Spend three life-changing days learning to transform lives, create breakthroughs, and leave your mark on the world…

You’re making an impact.
Are you ready to make even more?

Coaching is a rapidly growing profession in high demand, but many struggle to get started because…

At The CaPP Institute™, we equip established and aspiring coaches with the educational and foundational tools to become exceptional in their field, whether in individual practice or in a corporate setting leading and developing teams.

Program Years
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Coaching Education Hours
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States + Puerto Rico
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Your Step-by-Step Coaching Journey from Beginner to Mastery

We Eliminate the Guesswork and Support You However Far You Want To Go

Step 1

Coach Training Intensive
(CTI)
Start your coaching journey with our 3-day Coach Training Intensive (CTI) and earn 16 ICF-accredited coach training hours. Build a strong foundation in coaching skills, tools, and methodology.
  • Certificate in Personal Development Coaching

Step 2

Certified Personal & Executive Coach
(CPEC)
Continue your training in our 6-month Certified Personal & Executive Coach (CPEC) program, where you’ll deepen your coaching skills and professional practice. This program includes 69 ICF-accredited coach training hours (85 including CTI) and prepares you for professional coaching certification.
  • CPEC Certification

Step 3

Mentor Coaching Experience
(MCE)
Complete your 10 hours of mentor coaching in your Mentor Coaching Experience (MCE) to refine your coaching skills through feedback, observation, and practice. After completing CTI, CPEC, and MCE, you are prepared to apply for the ACC credential through the International Coaching Federation (ICF).
  • ICF ACC Eligibility

Step 4

Advanced Professional Coach
(APC)
Advance your coaching expertise through our Advanced Professional Coach (APC) program, designed for experienced coaches ready to grow their impact. This program includes 94 ICF-accredited coach training hours (179 including CTI, CPEC, & MCE) and prepares you for advanced coaching mastery and PCC/MCC credential readiness.
  • APC Certification
  • ICF PCC/MCC Eligibility

What Our Certified Coaches are Saying

Genette Howard
Author & Co-Pastor, CPEC
“I received my coaching certification from the CaPP Institute™. Do I recommend it? 100%! Is it challenging? 100%! Is it worth it? I exceeded the cost of my tuition in earnings before I even graduated. The research-based techniques I learned, confidence I gained, and business development components were a winning combination. Valorie Burton’s organization delivers with excellence, integrity, and deep commitment to helping people reach their potential.”    
Ms. Caroline Johnston
MBA
“This coaching model is transformational. Valorie is one of the most inspirational leaders I know. I'm eternally grateful for the advice and teaching on positive psychology and coaching Valorie has provided. Her passion, love, and joy is a gift and is certainly reflected in this program. I met such like-minded people and was able to get clarity on my life goals. I loved the whole team of trainers and staff and they are all an asset. ”  
Ericka Reid
Ph.D., M.Ed Science Education & Diversity Outreach Specialist
“This training experience was one of the best I've ever had - and I've had plenty! Thank you for the talent, knowledge, and genuine generosity shown to all of us. I've found my tribe! Forever appreciated!”
Timothy Blake
Director, Positive Consultancy Ltd.
“This is designed to work for both beginners and professionals. All you need is the presence of mind, a desire to learn and personal motivation.”
Christine Johnson
Entrepreneur
“I would recommend the Coach Training Intensive for someone who is already coaching… for people thinking about coaching as a way to test the waters as to whether this is really their calling… and someone like myself who at this point isn’t considering it professionally, but know that those [coaching] skill sets are used day to day as I work with other leaders in my organization.”
Dionne Moore
MBA. Independent Coach
“The CTI program is truly phenomenal and transformative. It equips you with practical and applicable tools to bring dreams and business to life. The coaching labs - being a coach as well as a client broadened the whole experience and deepened the appreciation for the process. It facilitates the building of strong relationships, life-long friendships, and partners. The value of this program cannot be viewed in dollars.”
Jermaine Davis
Educator
“This [Coach Training Intensive] wasn’t an expense, but an investment. It’s one of the best investments I’ve made in my personal and professional life. If you’re looking to gain a framework around coaching and learn about positive psychology, this is the place to be.”
Brigitte Niblet
Business Executive, London U.K.
“I came all the way from England and it was really worth coming. I immensely enjoyed this training. I’ve already worked as a coach and as a counselor, but this one was about the aspect of positive psychology which I really enjoyed.”
Deborah H. Dobbins
LPC, M.Ed.
“This intensive was amazing. Not only am I better equipped to coach others, but I am also a better mother, wife, friend, and COACH because of this training.”
Dr. Amy Blakey
Ed.D, Educational Executive Coach
“CTI was an amazing, life-changing experience! I was stuck in a few personal areas, and through the process of learning how to coach others, I found the key to moving my own goals forward. Now, I feel prepared and ready to walk the talk, so I can coach other individuals and organizations to reach their goals!”

Coaching Spotlight

Featured articles and success stories from our CaPP program graduates.

Bruce Pieper is a human resources professional who now coaches and consults with senior leaders at NASA; he was accomplished by any measure. And yet something still felt unfinished… Dive into what he had to say about his training experience here at The CaPP Institute™.

Read More

Bruce Pieper

NASA

Dr. Carol Parker-Walsh says she walked away with something she hadn’t anticipated: a sharper coaching presence that translated directly into results. She has since landed multiple six-figure contracts with executive leadership — and credits the transformation in how she coaches for making the difference. 

Read More

Dr. Carol Parker Walsh

JD, PhD, PCC

Coaching

+ Positive Psychology

PODCAST

Join your podcast host Valorie Burton, founder of the Coaching and Positive Psychology Institute (CaPP)™, for practical inspiration, how-to’s, and engaging conversations that show you how to build a life you love and help others do the same through the power of coaching and positive psychology.

On-Demand Training with Valorie Burton

Ready to Take Your Coaching Practice to the Next Level?

Learn proven strategies to conduct impactful group coaching sessions that drive results and foster growth for every participant. Lifetime access — learn at your own pace and revisit anytime.

Additional Resources

for aspiring and established coaches

Free Courses, Downloads, & Tools

Coaching courses, articles, and downloads designed to help you become a highly effective coach.

Coaching & Positive Psychology Podcast

Listen to the latest episodes of the podcast with The CaPP Institute™ founder, Valorie Burton, as well as past episodes.

Receive Email Updates From CaPP™

Informing You

about upcoming events, podcast episodes, live Zoom calls, and more.

FREE Download

The Path to Becoming A Successful Coach

Considering becoming a personal or executive coach?
Get your FREE ultimate Q&A guide.

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THE CaPP INSTITUTE™

Use discount code
Maxwell100 at checkout.

THE CaPP INSTITUTE™

Use discount code
Military100 at checkout.

Take the Quiz

Discover Your Coaching Path:

What Type of Coach Could You Become?

This short quiz will help you reflect, gain clarity, and uncover the next steps that align with your goals and growth as a coach.

DISCLAIMER

This form is for current Maxwell Leadership Certified Team Members. Do not submit this form if you are not a part of MLCT.

Military Credentials

DISCLAIMER

This form is for active and retired military personel only. Do not register under the following circumstances…

  • Your spouse is active or retired military and you are not.
  • Your friend is active or retired military and you are not.
  • You were dishonorably discharged from the military.

If you wish to proceed, please fill out the form below. Please bring your military ID with you to the training. You will be asked to show proof of your military status during the first morning registration when you sign-in. If you are unable to provide proof of your status in the military, you will be required to pay the $100 difference before attending the training.