What Makes Us Unique?

At The CaPP (Coaching and Positive Psychology) Institute, we combine coaching and positive psychology with business development training to empower you to become a highly effective coach.

What CaPP™ Offers You

The Coaching and Positive Psychology (CaPP) Institute equips established and aspiring coaches with the educational and foundational tools to become exceptional in their field, whether in individual practice or in a corporate setting leading and developing teams. We provide our clients with the proper training to help individuals achieve specific goals, such as maximizing their career, improving relationships, overcoming fear, and achieving personal dreams. We focus and filter our materials through the field of positive psychology, giving you the power to better understand and adapt to your client's needs. Positive psychology is the scientific study of well-being and achievement.

Get the training you need to:

  • Take your coaching skills to the next level.

  • Be effective every single time you coach a client.

  • Utilize evidence-based training rooted in proven research.

  • Learn specific techniques that will accelerate a client’s progress and your business

  • Learn the core skills necessary to excel at building a successful business in helping other people achieve success in both work and life.

The Importance of Coaching

Coaching is a growing profession that has the power to help people transform their personal and professional lives. A coach provides skills to help individuals achieve specific goals, such as maximizing their career, improving relationships, overcoming fear, and achieving personal dreams. Positive psychology is the scientific study of what happens when things go right in life.

At the CaPP Institute, we combine these two dynamic studies into a powerful process that empowers clients to get unstuck and be unstoppable. We equip established and aspiring coaches with the educational and foundational tools to become exceptional in their field, whether in individual practice or in a corporate setting leading and developing teams.

Valorie Burton explains why coaching
is so important for everyone and not just coaches.

A Message from Valorie Burton

Founder of The CaPP Institute™

Positive psychology is the scientific study of what happens when things go right in life. It sheds light on what enables happiness, engagement, achievement, meaning, resilience, goal attainment, strengths, courage, and optimism. In other words, what makes a person thrive in life and work?

The term “positive psychology” emerged in 1998 when Dr. Martin Seligman,  then-president of the American Psychological Association, challenged psychology researchers to study not just mental illness, but mental health. The elements that must be present in order for people to thrive. Dr. Seligman, a renowned researcher and long-time professor at the University of Pennsylvania, sparked a revolution in psychology which continues to grow. Researchers around the globe produce groundbreaking research with important implications for the business world as well as individuals.

Originally, I encountered the field of positive psychology in 2005, when I discovered the book Authentic Happiness by Dr. Seligman. I was excited to discover an academic, research-based foundation for my work as a personal and executive coach. I also felt compelled to help bring the power of positive psychology into the world of coaching in a very tangible way. After procrastinating for a couple of months, I decided to pursue a graduate degree in applied positive psychology at the University of Pennsylvania, a program created and led by Dr. Seligman and taught by the preeminent international scholars in the field. As a result, The Coaching and Positive Psychology (CaPP) Institute is born of that experience and the prolific research that continues to emerge from the field.

If you are inspired and intrigued by the idea of what really causes people to thrive and succeed, positive psychology will give you evidence-based answers to that question – answers that will empower you to be a more effective and powerful coach. 

In conclusion, we would love to support you and your love learning through our positive psychology-based programs.

We look forward to serving you,


Valorie Burton, MAPP, PCC

A Message from Valorie Burton

Founder of The CaPP Institute™

Positive psychology is the scientific study of what happens when things go right in life. It sheds light on what enables happiness, engagement, achievement, meaning, resilience, goal attainment, strengths, courage, and optimism. In other words, what makes a person thrive in life and work?

The term “positive psychology” emerged in 1998 when Dr. Martin Seligman,  then-president of the American Psychological Association, challenged psychology researchers to study not just mental illness, but mental health. The elements that must be present in order for people to thrive. Dr. Seligman, a renowned researcher and long-time professor at the University of Pennsylvania, sparked a revolution in psychology which continues to grow. Researchers around the globe produce groundbreaking research with important implications for the business world as well as individuals.

Originally, I encountered the field of positive psychology in 2005, when I discovered the book Authentic Happiness by Dr. Seligman. I was excited to discover an academic, research-based foundation for my work as a personal and executive coach. I also felt compelled to help bring the power of positive psychology into the world of coaching in a very tangible way. After procrastinating for a couple of months, I decided to pursue a graduate degree in applied positive psychology at the University of Pennsylvania, a program created and led by Dr. Seligman and taught by the preeminent international scholars in the field. As a result, The Coaching and Positive Psychology (CaPP) Institute is born of that experience and the prolific research that continues to emerge from the field.

If you are inspired and intrigued by the idea of what really causes people to thrive and succeed, positive psychology will give you evidence-based answers to that question – answers that will empower you to be a more effective and powerful coach. 

In conclusion, we would love to support you and your love learning through our positive psychology-based programs.

We look forward to serving you,


Valorie Burton, MAPP, PCC

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Seven Powerful Questions for Every Successful Coach's Toolkit.