The CaPP Institute™

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EST. 2010

The CaPP Mission

The Coaching and Positive Psychology (CaPP) Institute™ equips individuals with the coaching skills and practical tools to empower resilience, personal growth, and human flourishing. That’s the CaPP Mission.

What We Do
Why We Do It
Coach Training
Positive Psychology
Business Development

Commitment to Excellence
and Independent Review

The Coaching and Positive Psychology (CaPP) Institute™ equips individuals with the coaching skills and practical tools to empower resilience, personal growth, and human flourishing.

Our research-based coaching education programs are rooted in applied positive psychology, the scientific study of what enables well-being, performance, and the greater good. We aim to advance the profession of coaching through high standards of excellence and ethics, and embrace the international standardization of excellence in coaching education.

We believe in teaching and adhering to the highest standard of ethics and ICF Core Coaching Competencies. We voluntarily submit our curriculum, faculty qualifications, and policies and procedures. We have done this since the launch of our first CTI in 2010, because we want our coaches to know that our programs are aligned with the high standards they deserve in a training program.

The CaPP Institute™ is built on three pillars…

Coaching Competence

A Framework That Gets Results

Coaching is a powerful professional discipline. When done well, it can transform lives, careers, relationships and results. Our goal is to help you become a highly-effective coach, someone who can coach confidently, helping people navigate challenges and seize opportunities again and again. So we give the structure, the tools and the training to do just that. And it starts from Day One in our Coach Training Intensive and continues in certification and you build your skills over time.
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coaching, business, leading, positive psychology

Positive Psychology

Research That Powers Effective Coaching

This pioneering field of research is foundational to our coach training and the key to maximizing your own personal growth and performance. While traditional psychology often focuses on studying and fixing what’s wrong, positive psychology is the study of what happens when things go right. What causes human flourishing? What enables resilience? What empowers you to be at your best? What choices lead to authentic happiness? And does happiness influence things like productivity, relationships and performance? If these questions intrigue you, you’ll love our curriculum and our approach to the practice of coach and your own personal development.
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Joyful businesswoman with curly hair smiling at camera while using laptop indoors.

Business Development

The Skills to Build a Successful Practice
We don’t believe it’s enough to teach you how to coach. You also need the skills to build a successful coaching practice, whether in a business of your own or within an organization. We are committed to helping you build and maintain your coaching practice or seamlessly integrate coaching into your existing role. You’ll get practical tools, coaching resources, and the confidence to show up with a level of professionalism and excellence that sets great coaches apart.
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professional, leader, office, coaching, woman
valorie burton, life coach, coaching, icf, coach, leadership coaching, coach training, ceo, founder

Meet Our Founder​

Valorie Burton is a renowned life strategist, international speaker, and CEO of the Coaching and Positive Psychology (CaPP) Institute™. She is the author of over a dozen books, including the USA Today Bestseller Rules of Resilience and Successful Women Think Differently.

She was named to the “Coaches50,” a list of the 50 most influential executive coaches in the world by Thinkers50, a global ranking of leadership thinkers. She has appeared on The Today Show, CNN, Wall Street Journal, and Oprah Magazine, among others. Her innovative coach training methodology has been translated into eight languages and used by Maxwell Leadership with its nearly 60,000 team members in more than 150 countries. Through her pioneering work at the CaPP Institute, she blends coaching with the science of positive psychology to help people thrive in work and life.

She and her husband, Jeff, live on a ranch south of Atlanta with their children. Get inspired with her videos, podcast and writing online at valorieburton.com.

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THE CaPP INSTITUTE™

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Maxwell100 at checkout.

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THE CaPP INSTITUTE™

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Military100 at checkout.

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DISCLAIMER

This form is for current Maxwell Leadership Certified Team Members. Do not submit this form if you are not a part of MLCT.

Military Credentials

DISCLAIMER

This form is for active and retired military personel only. Do not register under the following circumstances…

  • Your spouse is active or retired military and you are not.
  • Your friend is active or retired military and you are not.
  • You were dishonorably discharged from the military.

If you wish to proceed, please fill out the form below. Please bring your military ID with you to the training. You will be asked to show proof of your military status during the first morning registration when you sign-in. If you are unable to provide proof of your status in the military, you will be required to pay the $100 difference before attending the training.