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Register for our next Coach Training Intensive by September 14th!
Join us for our next training December 5–7, 2026
Coach Training Intensive
Spend three life-changing days learning to transform lives, create breakthroughs, and leave your mark on the world.
WHAT YOU WILL ACCOMPLISH IN JUST THREE SHORT DAYS
The CaPP Institute’s™ Coach Training Intensive (CTI) is step one of a two-step process toward becoming a certified coach. CTI encompasses eight rich training modules rooted in positive psychology research and theory that allow for powerful coaching sessions. You will quickly develop the confidence and knowledge to coach clients and team members to meaningful results that facilitate change, “aha” moments, and create accountability.
- Earn a Certificate in Personal Development Coaching from a highly-respected, positive psychology-based coach training program that has been reviewed and approved by the world’s largest professional coaching association, the International Coach Federation (ICF).
- Actively coach individuals in a cohort of your peers during our live coaching labs using the CaPP Institute’s™ ACERA coaching model, which gives you a structure to coach with ease and help clients gain clarity and move forward in powerful ways. This course isn’t theory. It is a hands-on workshop and you begin coaching on the first day!
- Create your own detailed and personalized Business Development Plan to launch or re-launch your coaching practice during our third-day business development workshop.
- Eliminate anxiety about what to say and do next to build the confidence to always know how to guide a coaching session in a way that builds trust, creates results and empowers you to be a vessel for positive change.
- Complete the prerequisite training that will qualify you to advance to the CaPP Institute’s™ Certified Personal and Executive Coach (CPEC) program and take your coaching to an even higher level over six months of live training that you can attend virtually from anywhere in the world.
- Experience the power of coaching when you have your own “aha’s” and breakthroughs as you are coached by your peers who are learning along with you at CTI.
- Connect with an amazing group of like-minded professionals who share your passion for coaching, learning, excellence and serving the world.
*Please note that all courses are delivered in English for this program.
Event Registration And Pricing Information
December 5–7, 2026
3-Day Coach
Training Intensive
The Coach Training Intensive (CTI) includes three full days of coaching. Two days focused on positive psychology training plus a third day focused on business development.
- EarlyBird Special: $1,495
2-Day Coach
Training Intensive
This Coach Training Intensive (CTI) includes two full days of coaching and positive psychology training without the third day focused on business development.
- EarlyBird Special: $1,195
Level 1 Bundle
CTI + CPEC + MCE
This bundled package includes the 3-Day Coach Training Intensive (CTI), our 6-month online Certified Personal & Executive Coach (CPEC) program, and our 10-hour Mentor Coaching Experience (MCE) together at a discounted rate!
MONEY-BACK GUARANTEE:
- Level 1 Bundle Price: $6,685
MONEY BACK GUARANTEE
Payment Plan Options
December 5–7, 2026
3-Day Intensive
Payment Plan
Take advantage of our convenient payment plan. Start with your deposit and your remaining payments will be charged in equal 30-day increments (subject to change).
2-Day Intensive
Payment Plan
Take advantage of our convenient payment plan. Start with your deposit and your remaining payment will be charged in equal 30-day increments (subject to change).
Want More Information About CTI?
Sign up to receive emails and find out more about CTI, including live calls featuring our founder and faculty, and future training dates.
CTI Curriculum Overview
Module 1: Mindful Listening
You will begin training by gaining a strong foundational understanding of the THREE CRITICAL SKILLS necessary for an effective coaching session that gets results. Begin with these and you’ll be well on your way to becoming a highly-effective, sought after coach. These are the skills that many coaches miss early on and as a result, they struggle to help clients get the results they need. We begin our training on a powerful note, establishing a strong foundation for your growth as a developer of people and conduit for success.
Module 2: The Structure of a Coaching Session
We demystify the process of a powerful coaching session by giving you a structure you will use to conduct each and every session. This simple, yet powerful method will act as an invisible hand in each coaching session, guiding your communication and creating a safe, strong space for your client to get clarity, solutions and move to action to see real results immediately. This one module has transformed the results of even the most highly experienced coaches who have come to us for training. For brand new coaches, it means a strong foundation on which to build your coaching expertise.
Module 3: Coaching for Resilience
At the heart of the necessity for coaching is a need for resilience in the face of life’s biggest opportunities and challenges. When faced with opportunity, will you step up or sit back? When faced with a setback, will you get up or give up? Successful people think differently. They have a level of psychological toughness and resilience that enables them to see a vision and seize, persevere, make adjustments and build supportive, reciprocal relationships that enhance their biggest dreams and goals. But how exactly do they think differently? In this module, you will learn to build the unique kind of self-awareness that dramatically increases resilience – and you will learn the THREE CRITICAL PIECES OF INFORMATION that are foundational for building resilience. We will deconstruct the steps to “think differently” and show you how to apply those steps at pivotal moments in a coaching session.
Module 4: The Elements of Well-Being
This module is your introduction to applied positive psychology. You will learn the research-based six elements of well-being and how they will boost your and your clients’ ability to overcome challenges, reach goals faster and build higher levels of happiness. You’ll learn the reason why positive psychology is a superb underpinning for your work as a coach – empowering you to transform your own life while simultaneously equipping you to help others transform theirs. Extracting the most relevant research about productivity, happiness and well-being, we help you understand key principles that will help you coach your clients with the background knowledge that will distinguish you as a coach.
Module 5: Character Strengths
You will learn the six categories of universally-celebrated strengths, identify your own signature strengths and how you can leverage them to pinpoint and fulfill your unique purpose. And we will show you the keys to identifying strengths in others and using them to help clients create unique solutions that accelerate their results.
Module 6: Facilitate Client Growth, Accountability, & Action
What makes coaching work is that it moves a person to action. Forward movement and the added accountability of a skilled coach is a powerful combination. You will learn the key phrases, TOOLS and insights to inspire action and create the consistent accountability that makes you a tremendously valuable asset to any client.
Module 7: Cultivating Happiness & Positive Emotion
It has been said that happiness is the one thing we pursue for its own sake. Everything else in life – whether relationships or career or money – we pursue because we believe it will make us happy. But there is another benefit to happiness – positive emotion dramatically increases your chances for success. In Module 7, Cultivating Happiness, coaches learn the research behind what builds authentic happiness and how you can create more of it in your own life and help clients cultivate it intentionally.
Module 8: Business Development Day
It is essential to have strong coaching skills, but it is also important to have a plan in place to land great clients consistently. At the CaPP Institute, we teach you to do that. The entire third day of the Coach Training Intensive is a powerful, interactive business development workshop in which you will create a proven tactical, strategic plan of action for building your coaching practice. We will guide you step by step using the five building blocks of business development and leaving no questions unanswered. You will walk away with a written plan and the inspiration and tools to implement it.
Event Location & Daily Training Schedule
- Day 1: Saturday Training
10 am – 6:00 pm EST (with lunch break) - Day 2: Sunday Training
10 am – 6:00 pm EST (with lunch break) - Day 3: Monday Training
10 am – 6:00 pm EST (with lunch break)
DON'T STOP WITH CTI, GET CERTIFIED WITH CPEC
- Master the art of effective coaching through 53+ hours of coach-specific coursework delivered via live, interactive webinars in just 6 months.
- Demonstrate foundational knowledge of key positive psychology concepts.
- Exhibit key understanding of business development concepts and practices.
- Receive both oral and written feedback on your coaching to further your growth.
- Successfully demonstrate mastery of the International Coach Federation (ICF) Core Coaching Competencies via submission of a recorded coaching session.
- Accumulate a minimum of 50 client coaching hours.
- Develop tools and knowledge to coach powerfully and effectively in a supportive, engaging learning environment alongside your cohort of likeminded individuals.
- Acquire a minimum of two positive references from clients or colleagues.
Meet Some of Our Graduates
Frequently Asked Questions
What is the CaPP Institute™?
The Coaching and Positive Psychology (CaPP) Institute™ is a division of Inspire, Inc., the personal development company founded by Valorie Burton in 2001. The CaPP Institute™ provides research-based training and development services that enable optimal functioning in life and work. In addition to coach training, the CaPP Institute™ provides highly-tailored corporate training programs and tools to enhance resilience, productivity, work-life harmony, coaching and communication within organizations.
What is coaching and the Coach Training Intensive?
Coaching is an emerging profession that has the power to help people transform their personal and professional lives. At the CaPP Institute™, we believe that the best coaches, whether in sports, business or life, possess key skills and insights that enable them to help their clients, team members, and others more consistently achieve their objectives. This virtual coach training weekend is aimed at equipping established and aspiring coaches with the educational and foundational tools to be exceptionally effective coaches, whether in your own practice or in a corporate setting as you lead and develop your team.
You will walk away with a certificate in personal development coaching and the core skills necessary to excel at helping others grow and achieve success in both work and life.
This is an intense, “Intensive.” It is three jam-packed days worth of amazing information, coaching demos, and materials you'll use for years to come. Be prepared to learn!
What makes the Coach Training Intensive different from other coaching programs?
Unlike many coach training programs, CTI is accredited by the International Coaching Federation (ICF), the world’s governing body for coaching. Also, many coaches are unable to consistently help clients generate tangible results and achieve their goals, or have not maximized their efforts to attract clients. At the CaPP Institute™, we not only provide exceptional training rooted in our scientifically proven model that guarantees you will see results with your clients, you will also learn the business development skills that will help you stand out in your efforts to attract clientele. You will learn powerful core skills that will enable you to establish a stronger foundation on which to coach at a higher level.
Is the Coach Training Intensive approved by the International Coaching Federation (ICF)?
Yes! Those attending the training will receive 16 coaching education hours. Upon completion of the training, participants will receive the necessary documentation to receive credit. All credits are approved by the International Coaching Federation (ICF) and should be used in combination with the hours from the CPEC program to be able to apply for the ICF ACC Credential through their application process.
Will this satisfy the prerequisite requirement to enroll in the Certified Personal and Executive Coach (CPEC) Training Program?
Yes! Upon completion of CTI, you will be eligible to join our six-month CPEC program where you will continue to hone your skills and receive certification at the end.
Why Online Training?
In this current environment, we have the ability to support your goal of learning to coach effectively by connecting you virtually for the Coach Training Intensive.
The CaPP Institute™ is fully equipped to provide you with an unparalleled online training experience without you having to travel. While we have conducted CTI for a decade in person, our Certified Personal and Executive Coach program is now in its 10th year and has always been conducted virtually. We are confident we will be able to deliver the same outstanding results in an online CTI group training environment.Using the Zoom platform, you will experience all elements of our training curriculum, including:
- Live coaching modules with three, highly experienced coach trainers: Valorie Burton, LaFern Batie, and Kimberly DuBrul, each bringing more than 15 years of coaching experience, passion, and enthusiasm for training and developing great coaches.
- Laser coaching demos that allow you to watch highly-effective coaching and learn in real-time
- Coaching Labs in which you will coach, be coached, and observe coaching in small group breakout sessions
- Live Q&A throughout the CTI Online Weekend
Why should I consider this training program if I’ve already been through a different coach training program?
Many coaches are unable to consistently help clients generate tangible results and achieve their goals, or have not maximized their efforts to attract clients. In either case, Coach Training Intensive is for you. You will learn powerful core skills that will enable you to establish a stronger foundation on which to coach at a higher level. The curriculum teaches critical, key techniques in an accelerated learning environment.
What if I am interested in the Certified Personal and Executive Coaching (CPEC) program offered by the CaPP Institute?
Many of our Coach Training Intensive (CTI) participants further their training through our Certified Personal and Executive Coaching program (CPEC), a six-month program taught via live online webinars and teleclasses. You must complete the Coach Training Intensive (CTI) as the first step through our certification process before enrolling in our 6-month CPEC program. You can save by registering for CPEC at the same time you register for CTI through our special discount bundle, “CTI & CPEC Combo” in our online store.
Can groups attend the Coach Training Intensive?
Yes! We can accommodate groups of any size.
Can I refer a friend or colleague?
Our goal is to host more people like you - motivated, purposeful, intelligent professionals who are inspired by the idea of helping others reach their potential.
When you refer an individual to the Coach Training Intensive (CTI) or the Certified Personal and Executive Coach (CPEC) program, upon their completion we’ll send you a *referral bonus - $200 per CTI registrant and $150 per CPEC registrant.
Step 1: All you need to do is send them this link to register: https://cappinstitute.com/cti
Step 2: Tell them to put your name and additional info in the referral section when they register (they will be prompted after checkout on the thank you page).
*To receive your referral bonus, please follow up with The CaPP Institute™ within 1-year of the graduation of the registrant(s) you referred.
FAQs for Maxwell Leadership Certified Team Members
Payment & Cancellation Policy
What is the cost of the training?
Market Value for a 3-Day Training: $2,995
Our Cost for a 3-Day Training: $1,695
Register early and earn the discount. Guarantee your seat in this limited-space course! The Coach Training Intensive includes two full days of coaching and positive psychology training plus a third-day focused on business development. Payment plan options available at checkout. Payment plan options not eligible for discount.
Market Value for a 2-Day Training: $1,995
Our Cost for a 2-Day Training: $1,395
Register early and earn the discount. Guarantee your seat in this limited-space course! This Coach Training Intensive option includes two full days of coaching and positive psychology training. Payment plan options available at checkout. Payment plan options not eligible for discount.
Payment Plan Policy:
If you miss a payment due to an expired, lost, stolen, or defective credit card, please contact us immediately. Your seat is being held in good faith under the terms that you pay the full amount by the start of the training. Due to the high volume of registration, we DO NOT customize payment plan options.
What is included it the cost of the training?
- Coach-specific training hours approved by the International Coach Federation (ICF).
- Key knowledge from applied positive psychology and the insight to use positive psychology tools to create a more powerful coaching experience.
- The CaPP Institute’s™ foundational and information-packed training manual that you’ll take with you and use for years to come as you coach others to their potential
- The CaPP Institute’s™ in-depth Business Development training manual, which will become your blueprint for launching or re-launching your coaching practice. We will guide you through all of the key steps to building a successful practice on day three of CTI. (If you are coaching within an organization and will not be launching a business, you can register for just the first two days of CTI!)
- Downloadable and hard copies of Valorie Burton’s actual coaching forms, welcome letters, coaching agreements, policies and procedures, checklists and cheat seats to help you get started right away without the hassle of trying to reinvent the wheel. This “swipe copy” will save you hours of time you would otherwise have to dedicate to writing the content of your onboarding materials. We share our tools and you can simply edit and adjust them to meet your needs!
- A certificate in personal development coaching.
May I pay by check & other forms of payment?
Yes. Payments in full are accepted by check. Installment payments may not be made by check. All checks must be received no later than 14 days prior to the start of the event, at our administrative address at:
Inspire, Inc. Billing and Payments
2804 Highway 54, #202
Peachtree City, GA 30269
Yes. You can pay via PayPal please contact info@cappinstitute.com.
What if I have to cancel my registration after I register?
CTI Cancellation, Refund, & Transfer Policy: We understand that sometimes plans change. Because this is a limited-size training course, your registration reserves your space in the class. Therefore, cancellation of your registration may prevent others from registering because a spot is being held in good faith for you. If you cancel more than 30 days before the event, you will receive a full refund. However, if you cancel 30 days or less before the start of the event, you will receive a refund less a $100 administrative cancellation fee. Once the event has begun, no refund will be available. If you wish to transfer prior to the start of the event, you may transfer the registration to the next intensive for a transfer fee of $100. We offer multiple trainings each year, and if you are unable to attend a future training within one year of the original registration date, your registration will expire and no refund will be available.
Want Your Company to Experience Coaching?
Contact us today for special pricing and discounts when you register for five or more seats in our upcoming Coach Training Intensive.
Want to Speak with one of our Program Managers?
Contact us today to speak with someone about our upcoming Coach Training Intensive.
CTI is your 1st step on the CaPP Institute™ coach training journey.
- To help others reach their potential
- To be the best version of themselves
- To launch their own coaching business
- To incorporate coaching in their existing role
- The freedom to build their own schedule and work from anywhere in the world
From neurosurgeons to academic advisors and lawyers, we’ve trained thousands of individuals who have used the power of coaching to transform their personal and professional lives.
